A check-list with 204 guidelines
Templates for a complete smartphone e-commerce store
The methodology provides you with detailed best-practice templates for building all elements of your smartphone e-commerce store: the home page, the navigation, filters, search, product pages, shopping cart and checkout, etc. which you can implement directly in your smartphone e-commerce store.
User tests worth USD 100,000
The methodology is based on user tests with 100 people who have tested a number of the world's largest smartphone e-commerce stores, such as:
The customer’s shopping experience
The methodology is based on the customer’s actual shopping experience, which includes main factors such as how to:
- Maximize the customer's first impression
- Make it easy and simple for the customer to navigate & search
- Persuade the customer into buying your products
- Sell more to each customer (personalization)
- Make it easy for the customer to checkout
- Get the customer back to buy more (customer retention)
For whom has the methodology been written?
The methodology is relevant for you, if you work in the e-commerce industry as:
- Director / CEO
- E-commerce Manager
- Shop owner
- Project Manager
- Usability consultant
- E-commerce consultant
... or if you have an interest in smartphone e-commerce.
Relevant for both large and small companies
The customer's shopping experience is the same, whether he shops at a web shop owned by a small or a large company. Your company's size thus do not determine how you build an effective mobile shop.
Therefore, this methodology is relevant for both large and small companies.
Smartphone e-commerce stores require a special design
One of the methodology's key conclusions is that e-commerce shops for tablets and smartphones must be designed very differently.
The book therefore provides you with answers to key questions such as:
- Should our mobile shop be responsive?
- Should we build two different e-commerce stores for tablets and smartphones?
- Should we have an app?
- How is the smartphone shopping experience different from the desktop experience?