About the methodology



A check-list with 204 guidelines

Smartphone E-commerce contains a comprehensive 204 step-by-step check-list which enables you to maximize sales in your smartphone e-commerce store. 

Templates for a complete smartphone e-commerce store 

The methodology provides you with detailed best-practice templates for building all elements of your smartphone e-commerce store: the home page, the navigation, filters, search, product pages, shopping cart and checkout, etc. which you can implement directly in your smartphone e-commerce store.

User tests worth USD 100,000

The methodology is based on user tests with 100 people who have tested a number of the world's largest smartphone e-commerce stores, such as:

The customer’s shopping experience

The methodology is based on the customer’s actual shopping experience, which includes main factors such as how to:

  1. Maximize the customer's first impression
  2. Make it easy and simple for the customer to navigate & search
  3. Persuade the customer into buying your products
  4. Sell more to each customer (personalization) 
  5. Make it easy for the customer to checkout 
  6. Get the customer back to buy more (customer retention) 

For whom has the methodology been written? 

The methodology is relevant for you, if you work in the e-commerce industry as:

  1. Director / CEO
  2. E-commerce Manager
  3. Shop owner
  4. Project Manager
  5. Designer
  6. Programmer
  7. Usability consultant
  8. E-commerce consultant

... or if you have an interest in smartphone e-commerce.

Relevant for both large and small companies

The customer's shopping experience is the same, whether he shops at a web shop owned by a small or a large company. Your company's size thus do not determine how you build an effective mobile shop.

Therefore, this methodology is relevant for both large and small companies.

Smartphone e-commerce stores require a special design

One of the methodology's key conclusions is that e-commerce shops for tablets and smartphones must be designed very differently.

The book therefore provides you with answers to key questions such as:

  1. Should our mobile shop be responsive?
  2. Should we build two different e-commerce stores for tablets and smartphones?
  3. Should we have an app?
  4. How is the smartphone shopping experience different from the desktop experience?

Easy to read

The methodology is very easy and quick to read an you can thus quickly boost your new insight on smartphone e-commerce.